Making the idiot box into an interactive one has been a long cherished dream. The Bangalore based Infosys Technologies has just made this attempt with success.
The Infosys has entered into an innovation and technology partnership with Bharti Airtel, India leading integrated telecom service provider to provide interactive and personalization experience to customers of Airtel digital TV.
Infosys will provide a suite of products including devices, application servers and interactive applications that will provide an enhanced digital lifestyle to Airtel digital TV customers, said S D Shibulal, Chief Operating Officer, Infosys Technologies.
The Infosys’ Digital Convergence Platform will bring digital life style applications offering interactivity and personalization into the living room. This will include interactive and non-intrusive applications like widgets that can be invoked by the user to view relevant and customized information.
For the first time in India, the Airtel digital TV customers will be able to now be able to access local city information through interactive applications such as iCity, internet like experience with iNet, get personalized stock quotes, breaking news, among others without interrupting their TV viewing experience.
The technology platform that powers Airtel digital TV bring the potential that computers offer to television sets. In addition to entertainment, it is now possible to experience interactive information services and engage in transactions using regular TVs.
‘This technology also makes it possible to have a converged consumer experience across devices like televisions, computers, smart mobile phones and digital music players. The availability of these services in the Indian market marks a significant milestone, “ the Infosys COO said.