Unlike in the improvised world where a cell phone can be easily used as a Credit Card using VAS applications, such services has so far remained only a dream in India due to the strictures imposed by TRAI and Reserve Bank of India.
The 3G services have just started, we are expecting a review of the restrictions by TRAI later this year. So one can expect a host of new VAS services” says Debasis Chatterji, CEO, Netxcell Ltd adding that his company was already working on a number of such applications.
Proliferation of technically advanced handsets, and the rapid progress made by the cellular networks. In India, the majority of the telecom circles now have multiple players and fresh competition comes knocking at the door.
The new wave mobile VAS will see the VAS players offer services directly to mobile users, and build up a brand in the process. The operator pipe is set to be commoditized in the manner somewhat similar to Internet bandwidth.